Cadbury on Toast?

In the first (and possibly last!) of my solo food product reviews I have had to review this:

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When I first feasted my eyes upon this unbelievable sight on my facebook feed, I had to question whether it was in fact, a joke. Vegemite, and chocolate? You’re kidding me. But in the land of the Aussie, anything is possible here.

I love chocolate (uh, hello!) and I do love vegemite. The correct application of vegemite spread across some freshly hot, straight out of the toaster buttered-bread is H-E-A-V-E-N. Note this is in italics because the angels even sing it. Those yanks who eat vegemite straight out of the jar with a spoon  – puh-lease, you are SO not doing it right. You need a true blue Aussie to show you how it’s eaten correctly (see above) and not some shit-talker just trying to get the maximum facial effect out of you.

But chocolate, and vegemite, together? A reliable friend posted this online, and as soon as I saw it I knew I just had to try.

At the end of a very busy shopping trip last week, a trolley FULL of groceries with an increasingly impatient baby girl chomping on rice cakes in front of me, I headed to Coles (which is one of the places they are stocked, I believe) and searched the entire store before finding them conveniently located near the front registers. A huge sign with a massive arrow should suffice next time, guys. (As if they’re not well acquainted with that oh-so-cheesy ‘finger pointing sign.’)

At home, after baby girl had gone down for her afternoon nap, I fixed myself a tea, and sat down to discover if this unlikely combination was indeed, up to scratch.

What I didn’t realise was there was a caramel addition, and it is this that probably makes the vegemite acceptable in the chocolate. The caramel camouflages the strong vegemite taste that you’re used to, and only after you’ve chewed your way through most of the piece of chocolate do you get the vegemite after-taste, as it kind of very subtly lingers in the back of your throat. It’s interesting, is my best and not so specific verdict of it.

Being a massive fan of salty + sweet (think Reece’s chocolates, and peanut butter cheesecakes, uhhhh drool), I could see how this combination may work. I cannot for the life of me imagine which food invention guru actually came to the insane idea of gelling vegemite and chocolate together though.

The caramel addition is a bit of a cheat. The true way to have vegemite and chocolate, is to literally smear some vegemite atop a block of solid Cadbury’s. That would be harder to swallow, but are you a true blue Aussie or what?

Having said that, the stuff wouldn’t sell. The caramel makes it edible.

So my verdict? I went back for more. And then said I wouldn’t buy anymore. But then went back for more…. and then said I’ve had enough… and now I’m still eating it.

I think I’ll stick to my standard peanut butter and chocolate for contradicting flavour combos, thanks. I will not be buying it again. I’ll have my beautifully toasted butter and vegemite on bread, and on the side have chocolate on its own.

(I have not in any way been sponsored or paid by Cadbury for this review… however with the amount of people who have bought the stuff as a result of my facebook post about the above said venture, I am certainly open to payment. Cadbury, anyone? 🙂 )

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